In this video, Marc Glickman talks to Bill Comfort, long term care specialist and CLTC Master Class instructor, about how to approach a long term care insurance conversation. Bill's unique approach of focusing on the first dollars and "rightsizing" benefits underscores the importance of understanding that every client's situation is unique. Addressing value upfront and the reality of what the first dollars will likely cover is a critical point in helping Americans understand the overall value and the reality of how LTCi can address their care needs even if they cannot afford the maximum benefit.